List of 50 companies using social media effectively - from Social Media Today

There are hundreds more than these, but here’s a list of 50 companies from Social Media Today using social media marketing:

1. Adobe. Tagging: Delicious account 
2. Acura.  Social networks: Facebook Acura TSX Connect Widgets: Acura RDX Traffic on Yahoo.
3. Adidas.  Social networks: adidas soccer on myspace: “never-ending friending.”
4. Animal Planet.  Widgets:  Killer Clips widget on Yahoo.
5. Apple.  Blogging: iPod’s dirty little secret.  Social networks: Apple Students group on Facebook.
6. Bank of America.  Online video: Managers sing at a corporate meeting.
7. Best Buy.  Social networks: Created Blue Shirt Nation to allow retail employees to support each other.  Widgets:  Desktop Planner widget andSarah Moulton Recipe Reminder on Yahoo.
8. Blendtec.  Online video: YouTube channel.
9. BMW. Social networks: Facebook 1-Series Road Trip application.
10. Bon Appétit  Magazine.  Social networks: Facebook page.
11. British Airways.  Microblogging: Twitter account.
12. Carnival Cruise Lines.  Social networks: Carnival Connections community.
13. Charles Schwab. Social networks: Money and More community.
14. Chevrolet.  Crowdsourcing:  Super Bowl 2007 ad contest.  Social networks: Aveo Livin’ Large Campus Challenge 
15. Cisco.  Blogging: Twelve corporate blogs.
16. Coca-Cola:Blogging: Coca-Cola Conversations discusses company history. Online video: Sponsored Cans Professional 3.  Diet Coke + Mentos by Eepybird. Social networks:  Sprite Sips Facebook application. Widgets: Coke Bubbles on Joost. 
17. Comcast: Microblogging: Customer support on Twitter.Online video: Sleeping technician on YouTube.
18. Conde Nast Traveler.  Social networks: Facebook fan page.
19. Crest.  Social networks: Facebook page.
20. Dell. Blogging: Direct2Dell  Dell Hell.  Osaka flaming laptop.Microblogging: 22 corporate accounts on Twitter
21. Delta Air Lines:Blogging:  Under the Wing. Photo sharing:  Flickr account.
22. Doritos.  Crowdsourcing:  Consumer-generated Super Bowl ads.
23. Dove.  Online video: dove evolution.
24. Ford:Blogging: Sponsored a test drive event for women bloggers. Microblogging: Twitter account for North America. Social networks: Ford Drives U Facebook group for student buyers. 
25. Forrester Research:Blogging: Twelve corporate blogs Microblogging: Twitter account Online video:  YouTube channel Social networks:  Facebook fan page.
26. Gourmet Magazine.  Social networks: Facebook fan page.
27. H&R Block.  Microblogging:  Twitter account.  Social networks:  Facebook fan page.
28. Harley-Davidson.  Blogging: Museum blog.
29. Hewlett-Packard: Blogging: 55 corporate blogs Microblogging: Twitter account used for promotions at BlogHer 2008.
30. JetBlue. Blogging: “JetBlue hostage” blog. Microblogging:  Twitter account. Online video:  YouTube channel for corporate communications.Valentine’s Day 2006 meltdown. Photo sharing:  Flickr pool. Social networks:  JetBlue University. 
31. Johnson & Johnson. Blogs:  JNJ BTW.  Kilmer House - history blog. Events:  Camp Baby 2008 for mommy bloggers.Online video:  J&J health channel on YouTube.
32. Kleenex: Blogging: Let It Out blog. Social Networks: Let it Out Community.
33. Marriott.  Blogging: CEO blog.
34. McDonalds.Blogging: Corporate social responsibility blog.  Mom’s Quality Correspondents blog - “real moms” blogging about McDonalds behind the scenes. Podcasting: Investor relations and other issues.
35. NBA.  Widgets:  2008 All-Star Ballot widget on Yahoo.
36. Nike. Blogging:  Nike Basketball. Mashups:  Nike 6.0 action sports community.  Nike+ running route finder. Social Networks: Jordan Brand Breakfast Club.
37. Nikon.  Blogging:  Marketing blogger outreach campaign.  Picturetownoutreach campaign.
38. Nintendo.  Online video: YouTube girlfriend on Wii Fit video.
39. Pampers.  Blogging: Mommy blogger event.
40. Reebok.  Social networks: Run Easy community. Facebook fan page.
41. Rubbermaid.  Blogging:  Adventures in Organization blog.³
42. Sonic Drive-In.  Widgets:  Gift List Manager widget on Yahoo.
43. Sony Electronics.  Blogging: Sony Electronics blog. Fake PSP blog in 2006.
44. Southwest Airlines. Blogging: Nuts About Southwest. Microblogging:  SouthwestAir on Twitter. Online video: YouTube channel.Photo sharing:  Flickr group. Widgets:  Ding!
45. Sun Microsystems. Blogging: 4,600+ Sun-related blogs.
46. Starbucks.  Crowdsourcing: My Starbucks Idea.
47. Wal-Mart.  Blogging: Check Out, a blog written by buyers.  Walmarting Across America.  Working Families For Walmart?  Social networks: Facebook Roommate Style Match application.  The Hub. 
48. Whirlpool. Podcasting:  Developed and sponsors The American Family.
49. Xerox.  Blogging: 11 corporate blogs.
50. Zappos:Blogging:  13 corporate blogs